Marketing

Marketing

Jacques Leemans
,
2 min. read

Marketing

Marketing Funnel

  1. Awareness
  2. Interest
  3. Desire
  4. Action
  5. Advocacy (loyalty) - After sales

Marketing Plan

The purpose of a marketing plan in video games is to define the target audience, identify the most effective channels for promoting the game, establish the key messages that will resonate with the audience, and outline the specific tactics and timelines for executing the marketing campaign.

The plan aims to build awareness, generate interest, and ultimately drive sales of the game, while also building the game’s brand and engaging with the gaming community.

Marketing Tips

  1. Create a dev blog
  2. Get a website about the game, or atleast a page
  3. Mailing list
  4. Social Media
  5. Facebook
  6. Youtube
  7. Twitter
  8. Create a trailer half-way through the development phase (60 sec max)
  9. Presskit ()
  10. Contact press (as many as possible)
  11. Pre-Press release, extra trailer
  12. Review copies for
  13. Contact press again
  14. Contact influencers

References

https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667

https://gamejolt.com/
https://itch.io/
https://www.youtube.com/watch?v=mUAJ-HS_mD8

http://launchyourindiegame.com/build-official-game-websites-fast-cheap/

https://www.gamasutra.com/blogs/JustinCarroll/20170227/292498/How_to_Make_Effective_Official_Game_Websites_Really_Fast.php

https://www.lynda.com/Marketing-tutorials/Segmenting-marketing-funnel/625920/692814-4.html?srchtrk=index%3a5%0alinktypeid%3a2%0aq%3amarketing%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

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