Brand Elements
Name
Logo
Tagline or Catchphrase
Graphics
Shapes
Colors
Sounds
Scents
Tastes
Movements
Brand Touchpoints
Website
Email
Digital Marketing
Social
Video
Conferences
Out-of-home
eCommerce
Broadcast
Print
Affiliates
Content
9 Brand Design Elements
Logo
Simple, 1 or 2 colors
Font
Max 2 Fonts
Main font
Seconday Font
Color Palette
Pattern and Texture
Photography and Animation
Illustration + Iconography
Sound
Layout
Tone of Voice
Personal Style
Create a Brand Guidelines document
Ask these questions:
What elements are you missing?
Where is it inconsistent?
What does your brand design communicate?
Is the aesthetic of your brand elevated?
Generic?
Boring?
Anonymous?
Is it brand ecosystems?
References
https://www.youtube.com/watch?v=jB57Pc1W6Ys
Tips
Flip the logo