Game Development Studio
Idea
Mighty Tree
Small tree
Forest
Plan a seed, water it, prune it
Focus in essential
Multi-tasking is a myth
Be a laser, not a hose
Different Hats:
Vision (Why)
Why does this organisation exists?
Where are we going?
Why are we going there?
What are we going to make?
One thing
Many things?
Who is our audience?
What are our goals for the next year, 2 years, 5 years, etc…
What does our journey look like?
Vision for the entire company
Vision for each product
Each product is a step towards the journey
Start with Why
Then What
And
Then how
RnD (How)
Develop the technical capabilities to be able to deliver a service in Production
Technology Radar
Strategy
Prototypes
Concepts
Testing Game Engines
Workflows
Technologies
Define the how
Production (What)
Ideas into things
Seeds into the tree
Fast - Good - Cheap: Choose 2… or actually only 1
Methodology
Agile
Sprint/Weekly Planning
Distributed development
Tools we use
Jira
BitBucket
Slack
Unity
Google Drive
Google Hangouts
Google Meet
Design (Content Creation 1 - Production)
Programming (Content Creation 2 - Production)
Art (Content Creation 3 - Production)
Audio (Content Creation 4 - Production)
Producers
Project Management
Publishing/Distribution
Finance
Means to an end
Financial Goals and how are we going to achieve those goals
Outgoing
VPS Hosting
Jira License
Training
Devices
Software License
Incoming
Products
Unity Ads
IAP
Services
Ongoing
Milestones
Financial Director
Marketing
Is about values
Marketing the company
Marketing the game/product
Marketing Director
Public Relations
Community Management
Customer service (Products)
Customer facing
Looking for opportunities to promote your company/game
Finding our community, and interacting with them
Marketing Game/Product
Networking
Website for game
Game Developers are not your audience
Social Media
Press Contacts
Blog Posts
Go to where you can find your players
Brand management
Website
Customer and Lead Generation
Customer just wants to know 1 thing… How can you help them?
We help startups and businesses XXXX
Clarity
Don’t include staff bios
Mission Statement is not that important, how we help page is more important.
The customer is the hero, not you
Must Have Pages:
Home Page
Center Hub
Tell a complete story, start to finish, why a customer want to work with you
Reduce bounce rates
People search for what you do
Control the message
For simple clients
Link to other pages from home page
Pricing
Different tiers of services
Offer ballpark ranges
Prices start at XXX per Month/Week/Hour
Typical jobs or bid between XXXX and XXXX
Don’t include a full-price list
Screen out people that can’t afford your services
Cements you as a solid option for the people that can
Why post pricing
Good user experience
Your customers expect to see pricing
Game Development Pricing
Credibility
Don’t offer different rates for different clients
Prequalify
Ball Park ranges
Starting at…
FAQ Page (Or, are we a good fit?)
Questions
Actual questions clients could ask or would ask
Objections
Time/Price Objections
Value/Talent
FAQ Page is to make your ideal customers feel really good about about taking the next step with you
Testimonials/Reviews (Optional)
Not having them is questionable
Best 10.
Photo of the customer, video testimonial
Case Studies
Case Studies
Portfolio Page
Client Portfolios
Consultations/Appointments Page
Main goal of your site?
Not a contact us page
Book a consultation
Integrate with Calendly
Lead Magnet Page
Landing Pages
Sales funnel
Hand out freebies
Form with:
First Name
Email
Send PDF, Video, etc…
Contact Page???
Not really clear
Quality Assurance
ISO/IEC Standards
Efficient Process for fixing bugs
QA Workflow
Play
Encounter Bug
Report Bug
Slack
Jira
Fix Bug and Test
Jira
Slack
Unity
BitBucket
Review
Repeat
DevOps
Kanban
Todo
Doing
Review
Done
Play testing
Legal
Contracts
Agreements
References
Unite 2016 - How to Build a Game Development Studio with Unity:
https://www.youtube.com/watch?v=ywAj6fo4vrA
Service Business Website Must-Haves
https://www.youtube.com/watch?v=LyMx9NYOV6Y
Should You Put Prices on Your Website?
https://www.youtube.com/watch?v=0c1Pu4Lc08M
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
https://www.youtube.com/watch?v=keCwRdbwNQY
Website Content Makeover: De-Clutter for More Conversions
https://www.youtube.com/watch?v=q7iT9tQIJs0
Service Business Examples - How to build a successful service based business?
https://www.youtube.com/watch?v=Eccjx6hJP_U