Google Analytics
Introduction to Google Analytics
Google Analytics is an analytics platform by Google, with the following features:
- Event Driven
- Automatic tracking
- Cross-device tracking
- Automatic Sessions
For more information, please go to the Google Analytics website
Google Analytics Terminology
- Digital Analytics - Measure and improve continuously. Measure, analyze, take action
- Metrics - Quantitative. Measure data, for example, counts, ratios, percentages
- Dimensions - Qualitative. Describe data. Categorize
- Event - Any interaction between user and the page. Example, clicks, scrolls, views
- Event types - Parameters of each event
- Session - A visit, between a given time period
- Users - page/app visitors, identified by browser cookies, Google Identity Graph or a custom UserId
- Segments - User groups or categories
- Conversion -
- Goals - defined by business
- Source - Where did the user come from
- Medium -
- Attribution -
Google Analytics History
Google analytics was started after Google acquired Urchin in April 2005.
Google Analytics using ga.js
Universal Analytics using analytics.js and gtag.js
Google Analytics 4 using gtag.js
Google Analytics Event Component
- Event name
- Event parameter
- Event value
Examples:
page_view, page_location = www.google.com
Google Filters
- Setup a Crawler spam protection Filter, by using the data from
Google Analytics Tools
Google Analytics Training Courses
- Google Analytics 4 GA4 Essential Training
- Date: 17 June 2022
- Duration: 116 min
- Provider: LinkedIn Learning
- Author: Corey Koberg
- Link: Google Analytics 4 GA4 Essential Training
- Learning Google AdSense
- Date: 26 November 2019
- Duration: 67 min
- Provider: LinkedIn Learning
- Author: Anson Alexander
- Link: Learning Google AdSense
- Advanced SEO: Developing an SEO-Friendly Website
- Date: 18 September 2017
- Duration: 158 min
- Provider: LinkedIn Learning
- Author: Brad Batesole
- Link: Advanced SEO: Developing an SEO-Friendly Website
- Google Analytics: Spam Proofing
- Date: 8 June 2017
- Duration: 29 min
- Provider: LinkedIn Learning
- Author: Patrick Rauland
- Link: Google Analytics: Spam Proofing