Innovation Management
As a service delivery company
Stage 1 - Ideate
All ideas are centrally collected
What is your idea?
What problem are you solving?
Expected benefits?
Expected investments?
What client would want this?
Stage 2 - Select
Cloud scoring by innovation board
Scores based on
Complexity and Effort
Business Bang
Impact on business model
Stage 3 - Validate
Creating MVP
Assign a commercial lead
Follow an agile approach
Get (potential) customer involved
Stage 4 - Sustain
“I hear and I forget, I see and I remember, I do and I understand” - Confucius
Robust and scalable solutions
Technology
Chosen technology implemented
Chosen technology tested
Chosen technology documented
Proposition
Included in price catalogue
Detailed presentation on intranet
One paper summary in sales kit
Training
Wiki on Intranet
Specialist Training
Sales training
Ownership
SPOC (Single Point of Contact) appointed
Stage 5 - Market
“Marketing is no longer about the stuff that you make, but about the stories you tell”
Getting attention and creating pull
Owned Media
Website (services, blog, newsletter)
Sales presentation sheets
Webcast
Sales planning/paid Media
Client and prospect hitlists
Speaking engagement
Partner Opportunities
Earned Media
External Blog
Infographic in social channels
Award Nomination
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 Times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed” - Michael Jordan
References
https://www.slideshare.net/larscrama/innovation-management-5-stage-approach
https://www.gartner.com/it-glossary/idea-management
https://www.aha.io/roadmapping/guide/idea-management
https://www.capterra.com/idea-management-software/
https://www.spigit.com/