Marketing Funnel
AIDA:
Awareness
Interest
Desire
Action
Awareness -> their problem, our solutions
References
https://www.shopify.com/partners/blog/content-marketing-funnel
https://blog.aweber.com/email-marketing/understanding-the-marketing-funnel-5-strategies-to-improve-your-email-marketing.htm
https://blog.aweber.com/email-marketing/email-automation-101-how-to-use-automation.htm
https://blog.bufferapp.com/social-media-sales-funnel
https://www.bizible.com/blog/typology-of-marketing-technology-stacks-for-marketing-operations
http://customerjourneymarketer.com/new-digital-marketing-funnel-stages/
http://themarketingnutz.com/2015/12/why-social-marketing-change-agents-must-understand-the-technology-adoption-lifecycle/
https://www.quora.com/What-are-the-differences-between-a-customer-journey-and-a-sales-funnel
https://www.saleshacker.com/death-of-the-sales-funnel/
http://davidtelfer6262.blogspot.com.au/2015/04/the-competitive-positioning-compass-and.html
https://www.fourquadrant.com/sales-technology-research/
http://www.smart-tactics.com/crm-sales-stages-dont-give-me-that-crap