Pirate Metrics
Pirate Metrics is a framework for growing your business based on AAARRR. Awareness, Acquisition, Activation, Retention, Referral and Revenue
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Much like the marketing funnel, Pirate Metrics is based on user acquisition.
AAARRR
A - Awareness
A - Acquisition
A - Activation
R - Retention
R - Referral
R - Revenue
References