Pirate Metrics

Pirate Metrics

Pirate Metrics is a framework for growing your business based on AAARRR. Awareness, Acquisition, Activation, Retention, Referral and Revenue

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Much like the marketing funnel, Pirate Metrics is based on user acquisition.

AAARRR

A - Awareness
A - Acquisition
A - Activation
R - Retention
R - Referral
R - Revenue

References

Pirate Metrics: AARRR with Firebase

https://www.newbreedmarketing.com/blog/what-aaarrr-pirate-metrics#:~:text=Pirate%20metrics%20are%20a%20way,pirate%20would%20say%20%E2%80%9CAAARRR.%E2%80%9D