Search Engine Optimization (SEO) is the process of improving traffic to your website.
Introduction to SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
On page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Getting started with SEO
Types of SEO
Local SEO
Physically close to the searcher.
Target Keywords
- Keyword Research, find keywords that are:
1.1 Relevant
1.2 Has search volume
1.3. Not too much competition
Content Optimization
Use structured schema to optimize non-text elements (images and videos)
How to SEO…
How to prevent Google from indexing your site:
To control how a site is crawled, place a robots.txt file in the root of the website, more info here:
https://robotstxt.org/
To block pages from displaying in search results, add the following tag to each page:
1 | <meta name=”robots” content=”noindex”> |
https://yoast.com/prevent-site-being-indexed/
https://yoast.com/robots-meta-tags/
https://developers.google.com/search/blog/2007/03/using-robots-meta-tag
How to create a Sitemap for your website:
SEO Tips
A page per service
Keywords in the URL (www.example.co.uk/your-exact-match-keyword)
Short URLS (50 Max)
Create a good SEO strategy to provide intent-driven traffic to your website.
SEO HTML Content Specific
Meta Tags
Title Meta Tag
The title tag is typically used for the page’s Search Engine Results (SER). This is used by search engines to determine the theme of the page. The title tag is also what users will see in the SER.
Tip: Use a call to action in the Title Tag
Unique Titles for each page
https://support.google.com/webmasters/answer/35624?hl=en
Embed Long Tail keywords in the Title tags
Title tag under 65 characters
Use this tool: http://www.seomofo.com/snippet-optimizer.html
Keywords early in your title tag, search engines put greater weight on keywords at the beginning of a page
Use Title Tag Modifiers
Include Keyword Synonyms in H1 and H2 Tags
Description Meta Tag
Does not have an impact on your search engine ranking
It does hover help with your SER clickthrough rate
This is typically the text below the page title in a SER
Should be around 156 Characters
Keywords Meta Tags
Most browsers ignore this tag.
Noindex Meta Tag
1 | <meta name="robots" content="noindex"> |
For google:
1 | <meta name="googlebot" content="noindex"> |
Headings
https://contentmarketinginstitute.com/2019/03/how-tags-matter-seo/
https://www.searchenginejournal.com/on-page-seo/header-tags/
Content
Write Content That Covers a Topic In-Depth
“If you purport to be the best, the industry leader or an expert in your field then it stands to reason that you would have a wealth of knowledge that most likely would be of advantage to your audience.”
comprehensive information
in-depth content
supporting data
researched facts
Focus on Keyword Frequency
Add LSI Keywords to Your Content
LSI is the acronym for Latent Semantic Indexing which is just another way of saying ‘synonyms and closely related terms’.
Use Your Keyword In Your First 100 Words
Focus On Insanely Actionable Content
Content that is informative, thought provoking, in-depth, researched and helpful will be more likely to be worthy of sharing, referencing and linking too.
And by Actionable it does not mean ‘Sales’ oriented content… buy, book, order now..
I mean content that a person can take it away and use it in their lives – business or personal.
Publish Long Content
https://backlinko.com/search-engine-ranking
1800 - 1900 words
Relaunch Old Content
https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization#sm.0000mpix0esxxdraq1b1wlgshyi5t
Update Old Content
Optimize E-Commerce Product Pages Like Blog Posts
Images
Give image file names descriptive names
Write Image Alt Text with Keyword Variations
Use Lots of Images
With Google focusing more and more on user experience signals
Add Text Content next or below the image, to explain the image.
Linking
Take Advantage of Internal Linking
Use Outbound Links
Make Social Sharing Buttons Super-Easy to Find
SEO Terminologies
SERPs - Search Engine Results Pages
Intent - The users motivation behind the given search
Long Tail Keywords
Keyword Categorization
Internal Linking
On-page Optimization
Time to interactive (TTI): https://web.dev/interactive/
Preload Render Pre-cache Lazy load (PRPL): https://web.dev/apply-instant-loading-with-prpl/
SEO Tools
Google Search Console
Google Lighthouse
https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk/related?hl=en
Google Trends
Yoast SEO
Semrush
AnswerThePublic
Moz Keyword Explorer
Keywords Everywhere
https://keywordseverywhere.com/
Spyfu
Advanced Web Ranking Keyword Suggestions
https://www.advancedwebranking.com/blog/keyword-research-tool/
Ahrefs Keywords Explorer
https://ahrefs.com/keywords-explorer
Schema.org
Google Rich Results Test
Use this tool with schema.org
https://search.google.com/test/rich-results
Schema Markup Validator
Sitemaps.org
Google PageSpeed Insights
Majestic SEO
Ahrefs
Raven
SEO Courses
- SEO Foundations
- Date: 5 May 2022
- Duration: 92 min
- Provider: LinkedIn Learning
- Author: David Booth
- Link: SEO Foundations
- Become an SEO Expert
- Date: 5 May 2022
- Duration: 753 min
- Provider: LinkedIn Learning
- Link: Become an SEO Expert
- Learning Local SEO
- Date: 24 May 2021
- Duration: 89 min
- Provider: LinkedIn Learning
- Author: Sherry Bonelli
- Link: Learning Local SEO
- Advanced SEO: Developing an SEO-Friendly Website
- Date: 18 September 2017
- Duration: 158 min
- Provider: LinkedIn Learning
- Author: Brad Batesole
- Link: Advanced SEO: Developing an SEO-Friendly Website