well-organized homepage
user-friendly navigation
quality content on each of your website’s individual pages
Quality content is particularly important for your products/services page
B2B Examples:
https://www.medallia.com/services/
https://hortonworks.com/services/
https://www.achievers.com/what-we-offer/services/
http://www.arcurve.com/services
https://hootsuite.com/training-services
https://www.domo.com/solution/overview
https://ivision.com/it-services/
https://www.salesforce.com/services/advisory-services/marketing-cloud-services/?mc=marketingcloud.com/services/success-services
https://www.waveoc.com/services
https://www.waveoc.com/services
https://www.interamark.com/content-creative-services
https://www.shopping-cart-migration.com/provided-services
https://www.interamark.com/content-creative-services
https://blog.hubspot.com/marketing/how-to-build-perfect-b2b-product-page-ht
https://www.bigcommerce.com.au/blog/b2b-ecommerce/
https://www.lai.com/
http://www.b2bgamingservices.com/
https://b2bhq.com.au/
References
https://thrivehive.com/how-to-write-your-products-services-page/
https://thrivehive.com/how-to-make-your-business-stand-out/
https://thrivehive.com/writing-tips-for-a-successful-homepage/